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By Lucy Carroll Often, the words “marketing agency” typically conjure up images of a glossy office in the heart of a large city.
Eva O’Grady, of Kilgarve, Creagh, is changing all that. Having worked and travelled abroad, Eva has returned to her hometown to set up Milseog Media in her native west of Ireland. “My business is a marketing agency which specialises in social media management, content creation, and website design,” she explains. Despite her local roots, Eva has travelled far and wide, having spent time in America. “Because I was so lucky to travel around America for a year and have just returned home, I have a lot of global experience both personally and professionally. I can offer engaging, cutting-edge strategies which I’ve seen used in places like LA and New York,” she says. Offering a multitude of services along with a hands-on approach, the small firm is committed to paying close attention to the businesses it represents. “When going with a larger corporation, you may be offered a one-size-fits-all plan. With Milseog Media, each business receives a tailored plan which fits its needs, with weekly check-ins to analyse progress,” notes Eva. Although Eva has had entrepreneurial ambitions for some time, she only set up her business in September. “I have always dreamed of owning my own business since I was very young. I come from a family of business owners who have always inspired and motivated me. My dad is Sean Finn, and my mum is Joyce O’Grady Finn; they own Ecocars, an electric car company, as well as a commercial vehicle company called Finn Commercials.” Despite her international experience, Eva feels most at home locally, praising the people and community spirit. “Ballinasloe is full of business owners of all backgrounds and ages. Having lived away, I missed Irish people so much, but especially the familiar faces around town. There is a very prominent community spirit here,” she says. There are, Eva explains, surprising benefits to starting a business in the rural west. “Locals are known for their loyalty to homegrown businesses. You also have lower running costs for your business, and there’s less competition. On the other hand, it can be challenging if you have a limited customer base or find it hard to network in your area,” explains Eva. For those interested in setting up local businesses, Eva has a wealth of knowledge that she’s eager to share. “The Enterprise Hub in Ballinasloe has really helped me so far. Lyn, especially, definitely gave me the advice and push I needed to take the plunge and encouraged me to join the Pulse Club, which is great for networking.” To get in touch contact Eva on 087 0935655 or log onto www.milseogmedia.com. Instagram: @milseogmedia
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